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Concept: marketing in the concept vocabulary
| Concept URI | http://www.eionet.europa.eu/gemet/concept/5064 |
|---|---|
| Preferred label | marketing |
| Definition | A related group of business activities whose purpose is to satisfy the demands for goods and services of consumers, businesses and government. The marketing process includes estimating the demand, producing the product, pricing the product to satisfy profit criteria, and promoting and distributing the product. |
| Notation | |
| Status | Valid |
| Status Modified | 2013-12-05 |
| Accepted Date | 2013-12-05 |
| Not Accepted Date | |
| Alternative label | |
| Has broader | |
| Has narrower | |
| Has exact match | |
| Has close match | |
| Source |
European Environment Agency
Kgs. Nytorv 6, DK-1050 Copenhagen K, Denmark